Sponsors & Opportunities
The Fairgrounds in Hamburg, NY is a year-round facility that features a 12-day family fair that attracts over 1 million guests each August and is ranked the 15th largest fair in North America. The Fairgrounds in Hamburg is located just 20 minutes away from downtown Buffalo.
We are also the home of a premier harness race track, an Event Center that hosts consumers and businesses to a diverse range of shows year-round, a casino, a 23 day Holiday Lights Festival, and an agricultural indoor Equine and Livestock Arena that attracts competitors throughout the Northeast year round.
Whether your company is looking to build awareness, sample new products or rebuild consumer confidence, The Fairgrounds in Hamburg will work with you to customize a meaningful partnership.
The Fairgrounds in Hamburg has hosted the Toyota Tundra’s Prove It Tour, CNN Fit Nation, AT&T Pit Stop, Best Buy Fun Zone Tour, SPAM Mobile, and Charmin Potty Palooza to name a few.
2013 The Erie County Fair- Experience It
Dates: August 7-18
Hours: Monday-Thursday: 9am-10pm
The Erie County Fair “Our mission… to accommodate appropriate aspects of the agricultural, entertainment and recreational needs of Western New York.”
Celebrating its 174th year in Western New York
- Largest 12 Day Event in New York
- Over 1,000,000 patrons (in 12 days) visited the Erie County Fair in 2012
- 501 C3 Not for Profit Organization
- Top 15 Fairs in the US
- Voted Western New York’s Favorite Family Event by Buffalo Spree
A fun and exciting way to reach over 1 million people in 12 days…
- Continuous Entertainment
- Great Family Value and Fun
- Agriculture and Flowers
- Arts and Crafts
- Livestock Exhibits
- Special Gate Promotions
- Wild Rides
- Awesome Food
Be a part of a WNY tradition…
- Positive Public Relations
- Targeted Marketing Opportunities
- On Site Product Sales
- Media Cross Promotion
- Internet Exposure
- Apple and Android App Exposure
- VIP and Hospitality Benefits
- Create pre-Fair traffic building promotions
- Build your consumer database
A variety of partnership opportunities are available for the Erie County Fair. Partnership fees range from $2,500 to $100,000, with benefits packages customized to meet each sponsor’s marketing and public relations goals. Some options:
Day at the Fair: a great opportunity to position your company, product or service in front of thousands of potential customers on the Fairgrounds.
Facility and Event: Provides a permanent “anchor” location from which to promote your products or services. Receive widespread name recognition by inclusion in promotion of scheduled activities.
Strategic Partnership: Created for companies that want to design a customized corporate event-marketing program. Can include the following: product sampling, couponing, and/or high traffic location on the grounds for promotion of products or services.
Mobile Marketing Opportunities: Provides flexibility to showcase products or services in a high traffic location for a specified number of days. Space is limited so book early.
Sponsorship benefits include, but certainly are not limited to the following:
Broadcast Exposure: there was over $1 million in broadcast coverage in 2012
Social Media Exposure:
- Facebook- more than 32,000 fans with a total reach of over 4 million people
- Twitter- 2,000+ followers
- Over 20,000 Fairgrounds App downloads with over 1 million pageviews since its July 2011 release
- 2,000+ mobile alert subscribers
Employee Benefits: Hospitality Opportunities and Admission Tickets
Signage, Naming Rights, Booth Space and more…
Pricing for Temporary Display Space:
Weekends (Friday-Sunday) $3,350 per day*
Weekdays (Tuesday-Thursday) $2,500 per day
* Three day minimum Friday/Saturday/Sunday
Display areas are for self contained vehicles only
Display space is allocated on a first come, first served basis
Payment is due in full 14 days after signing Agreement
Space is not guaranteed until payment is received in full
Exact footprint is needed to assure proper fit
All activities are subject to the rules and regulations contained in the 2013 Erie County Fair’s Concessionaires and Commercial Exhibitors Handbook
All Sampling Activities are subject to the rules and regulations of the Erie County Fair and the Erie County Health Department. Products must be approved by the Marketing Department and be no more than 3 ounces.
Louann Delaney, CFE
Director of Marketing and Public Relations
716-649-3900 ext. 6260
Join our long list of satisfied sponsors!
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